Logos (also known as Branding)
A logo is a picture or drawing that is used by a person, group or company to mark who they are. A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or Wordmark).
A company or group can use a "logo" on the things they make, sell, letters and advertisements. When another person sees the logo, that person knows that the product they see the logo on came from that company. Logos can have letters and words in them. Many logos have the name of the company or group in them. Most logos are very simple drawings with only a small number of colors, some are only black and white.
Your business image will have much to do with how your customers think and feel about your business. Quality logos give your business an immediate feel of professionalism. If your business is new or less established, a customer will often give the benefit of doubt to a company that looks professional. Not only will a professional logo help you with your customers, it might also help attract employees.
Color selection is also very important element in your logo, because colors have an effect on your customers. It is very important for you to consider your target audience, the psychology of color and the corporate image you wish to project before you get a logo.When color is used correctly, it can add impact and clarity to your message and highlight important points. When colors is used incorrectly, it can compromise your message and confuse your target audience.
Choosing Color for Women:
Female Top 3 Favorite Colors: Blue, Purple, Green (all cool colors
Female Top 3 Least Favorite Colors: Orange, Brown, Gray (warm and neutral colors)
Choosing Color for Men:
Male Top 3 Favorite Colors: Blue, Green, Black (2 cool and one neutral color)
Male Top 3 Least Favorite Colors: Brown, Orange, Purple (neutral, warm, mixed colors)